Whitebox’s Omnifi Insights offers a full-picture view of your brands’ ecommerce data and intelligence to grow your marketplace business.
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Quickly measure your marketplace performance, understand customer and product trends, and identify new revenue potential across digital retail channels.
Get full visibility into your customers’ buying journeys across your digital retail channels. With Omnifi Insights, you can view overarching shopping behaviors, such as where first-time buyers are typically starting, or segment customers by marketplace to identify channel-specific trends. Understand the impact of changing tactics to move customers to your preferred platform or marketplace, as well as what channels are driving the most repeat customers.
Make actionable, data-driven decisions on your ecommerce ad spend with Omnifi Insights. This product helps brands not only understand the correlation between Amazon ad sales and total sales but also identify brand halo trends — that’s anytime you advertise for one product and drive sales for another. Use this tool to inform and easily measure your ecommerce marketing strategies. Plus, with Omnifi Insights, you can keep an eye on your Buy Box win percentage with its daily performance snapshot.
Get a comprehensive view of your competitive landscape on Amazon within your product categories as well as your share of voice by search term. Use Omnifi Insights to identify how many conversions you own to help optimize your search terms and listings and make smarter decisions around ad spend. Plus, get a clear view into what’s driving traffic and sales for your competition.
Interested in expanding your product offerings? Use Omnifi Insights to identify bundling opportunities, with shopping cart data on what products were purchased with your own. You can also see the top products compared to your products during the shopping process, as well as what competitive products you’ve lost out to. These insights can help inspire new product ideation as well as multi- and variety pack ideas.
"Ricola has found Omnifi to be a really intuitive, engaging and user friendly product. What sets Whitebox apart is its ability to build meaningful insights from the platform and create value for our business. This unique partnership model gives us the competitive advantage to activate and win on Amazon and shape our strategic thinking on our overall e-commerce business."
"Access to data and meaningful insights are essential for a small business like ours. Whitebox's Omnifi Insights has been a huge leap forward in our understanding of what's working and what's not when it comes to our advertising performance, the competitive landscape, consumer demographics, and so much more. The best part is that the Whitebox team helps us make sense of all the data, allowing us to focus on the most important insights to move our business forward."
Whitebox leverages Omnifi Insights to fuel data-driven decisions around your marketplace growth. Brands who purchase this tool get all their ecommerce data, in one place, at their fingertips for full transparency into their ecommerce business and the drivers behind our marketplace strategy.
Omnifi Insights provides demographic data on your customers, including age, gender, household income, marital status and more, plus customer cohort data on your new versus repeat purchasers by retail channel.
See sales for any one — or all — of your digital retail channels, including city, state and zip code level data. Customers can select specific time frames to view sales by product line, down to the hour of purchase.
With data updated daily from your marketplaces, customers have access to timely ecommerce sales data, populating the tool’s dashboards and visualizations with the previous day’s sales.
All of your ecommerce data is saved in the tool, so your brand always has access to historical sales and advertising data, reaching back to day one of your Whitebox partnership — for performance benchmarking.
See how Omnifi Insights can power your marketplace business.
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