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E-commerce platform Whitebox raises $18M

Whitebox, a startup that manages e-commerce logistics and fulfillment for a variety for brands, has raised $18 million in Series B funding.

While discussing the new funding, CEO Marcus Startzel  repeated a point he made after Whitebox raised its $5 million Series A last year — that the startup is differentiated by combining tools for managing e-commerce listings across a variety of marketplaces with the ability to store and ship products from its own warehouse spaces across the United States.

“We really saw an opportunity for a platform that could both sell stuff and move stuff,” Startzel said.

Brand Imperatives in Modern Commerce

Modern commerce is creating a democratized battleground in the fight for consumer loyalty. The implications for brands are unprecedented — they are now faced with trying to meet customer needs while balancing new complexities in their marketing, commerce channels, supply chains and operations.

E-commerce firm Whitebox expands into new headquarters, adding over 300,000 sq. ft.

The company’s new 365,000-square-foot headquarters sits at 1010 Swan Creek Drive, and was formerly an Under Armour distribution center. The space is over eight times larger than Whitebox’s former 43,000-square-foot space at 5901 Holabird Ave.

About 75 full-time Whitebox employees will be based out of the local office and fulfillment center, which will be used to serve hundreds of clients brands, including McCormick, Ricola, SkinnyGirl and more.

Interview: Marcus Startzel on COVID and the Future of Product Fulfillment

eCommerce has changed how the world transacts. The technology available to consumers today is still evolving with every single transaction, and I am lucky to have witnessed this evolution firsthand. As 2020 unfolded and new challenges presented themselves, I knew we were witnessing a sea change in regards to how consumers would first come into contact with brands.

Our New Shopping Habits Are Reshaping Modern Commerce

COVID-19 has brought about sweeping overnight changes to the way we do everything, from staying in touch with our loved ones to how we shop for basic necessities. It’s likely for many of us these changes will last beyond just this period of social distancing.

Marcus Startzel of Whitebox: “The Future of Retail Over The Next Five Years”

Build a team around you that you trust, and empower them to make your organization better. Without good teams focused on the top priorities, you create the perfect environment for burnout out… a ton of effort placed, and nothing to show for it. People don’t burn out in startups when there is fast-growing success…and that requires clear priorities and great teams.

BBJ Best in Tech Awards 2020: Whitebox

The company grew its revenue 144% year-over-year between 2018 and 2019. That was followed by a 40% increase in the first quarter of 2020 compared to the first three months of 2019. Startzel expects to see even more growth throughout the remainder of the year.

Whitebox Named Growth Company of the Year

“The biggest wins create an industry’s history. Yet the community that sets the stage for those milestone moments happen because of the people who are doing the work to start and grow.”

Direct-to-Consumer Economy with Marcus Startzel, CEO at Whitebox

“During this episode of “Marketing Today,” host Alan Hart interviews Marcus Startzel, Chief Executive Officer at Whitebox. Whitebox is powering the D2C economy, …”

Adtech veteran Marcus Startzel becomes CEO at Whitebox

“Marcus Startzel  is moving from adtech to e-commerce: He’s becoming the new CEO at Whitebox.”

Toy manufacturer hires e-commerce agency, Whitebox, to drive holiday sales with Sponsored Products

Toy manufacturer hires e-commerce agency, Whitebox, to drive holiday sales with Sponsored Products

Best 3PL Companies 2019

Third-party logistics (3PL) companies deliver outsourced, end-to-end logistics services such as inventory management, order fulfillment, shipping, freight distribution, and import/export. These third-party logistics services aren’t reserved for just enterprise-level businesses with large budgets. Many startups and small businesses find it more efficient and economical to outsource fulfillment and freight logistics tasks to 3PL companies.

25 Daily Habits That Will Make You More Successful

“We’ve built dozens of applets or processes to automate or eliminate repetitive tasks. That means using services like youcanbook.me, or using Amazon’s Mechanical Turk either manually or via an API.”

–Rob Wray, founder and CPO

TEDCO program lets startups borrow veteran executives

Plenty of small businesses seek out bank loans. But now Maryland startups can borrow an executive.

A new program is lending young companies some human capital to help advance their businesses. The Maryland Technology Development…

Baltimore startup Whitebox wants to take away your ecommerce headache

You probably never realized this, but there are about a hundred different things that happen between the time you click “buy” on a company’s website and the moment the package shows up on your doorstep.

There are the obvious steps like packaging and shipping, tracking…

Baltimore company helps businesses outsource online sales

A Baltimore company wants to help small manufacturers expand by taking over their warehousing, shipping and customer service operations. Whitebox, officially launching this week, automates those and other aspects of online sales so manufacturers don’t have to pay the overhead costs…

Glee Gum finds relief in outsourcing e‑commerce

The e-retailer spends less time dealing with Amazon and eBay, and Glee Gum’s sales have increased.

Glee Gum, a chewing-gum maker that touts  its save-the-rainforest credentials, had become  overwhelmed with the fees, processing and paperwork involved in selling on the  Amazon and eBay marketplaces…

25 Executives Reveal the Things They do Every Day to Succeed

“We’ve built dozens of applets or processes to automate or eliminate repetitive tasks. That means using services like youcanbook.me, or using Amazon’s Mechanical Turk either manually or via an API.”

–Rob Wray, founder and CEO

Should Your Small Business Sell on Amazon?

The e-tail giant can bring your products to a widespread audience—but here’s what to know first.

Is Amazon a friend or foe?

The e-commerce behemoth is often viewed as a competitor to small businesses, but the…

Whitebox Launches Fully Automated E-commerce Solution; Helps Manufacturers, Brands Scale Globally

Baltimore, Md.—Whitebox, a company that automates every ecommerce process and combines them into a single service, is launching with the aim of putting the global online marketplace…

How Rob Wray turned his ecommerce pain points into an entirely new company

When it comes to running an ecommerce company, Rob Wray knows the struggle.

With Mp3Car.com, he saw how errors like sending the wrong product or a wrong part could impede growth. The little mistakes added up. With each error, customer feedback declined to 85-90 percent…

A Conversation with Rob Wray, CEO of Whitebox

A Video Conversation with Rob Wray, CEO of Whitebox – Interviewed by Edwin Warfield

Whitebox Does the Heavy Lifting for Online Merchants

What if you could concentrate on big-picture planning and analysis and let someone else take care of the daily operations of your business? Whitebox promises to take on the tasks of an entire ecommerce department for their clients, from product setup and fulfillment to customer service…

Automation and our Global Journey

Watch Rob Wray’s complete talk at eCommerceFuel in Nashville.

Whitebox Automates the eCommerce Process

Running an ecommerce business isn’t easy. Even if you list products through popular platforms like Amazon or eBay, there’s so much that goes into the logistical side of running such a company.

Rob Wray, founder of ecommerce automation company Whitebox said in a phone interview…

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