We deliver modern commerce success for brands in a consumer-first economy. We eliminate ecommerce complexity, create opportunities others can’t and eliminate costs others won’t so brands and their customers can develop strong and lasting relationships.
Why Whitebox
We know from experience how demanding the modern consumer is. That’s why we built Whitebox to help brands win wherever customers are today and tomorrow. Our collective experience at Amazon, Groupon, Verizon, Millennial Media and AOL informs our customer-centric approach. We use data to your every advantage in moving and selling products. So you can scale faster, grow smarter and exceed expectations.
Leadership
Hayley Bradway
VP, Marketing
Hayley is responsible for leading corporate, product, event and lead-generation marketing efforts. She is focused on understanding our clients, building partnerships and enhancing our position as an ecommerce leader.
Hayley is responsible for leading corporate, product, event and lead-generation marketing efforts. She is focused on understanding our clients, building partnerships, creating programs to communicate Whitebox’s value and enhancing our position as an ecommerce leader. Hayley brings more than 15 years of strategic marketing experience with companies including Lotame, Verizon/AOL, Millennial Media, DAP and Struever Bros. Eccles & Rouse. Hayley holds a B.A. in Mass Communication from the University of Delaware and MBA in Management from Loyola College in Maryland.
As CTO. Sean leads the team responsible for the development of our technology at Whitebox. He is focused on the automation of our processes, both internal and external.
As CTO Sean leads the team responsible for the development of our technology at Whitebox. He is focused on the automation of our processes, both internal and external. Before cofounding Whitebox, Sean had founded several development companies spanning a variety of verticals such as ecommerce, finance, medical, aerospace, vfx, education and automation. In addition to bringing 15 years of experience in product and technology, Sean contributes to open source projects and creates video training for advanced programming techniques and frameworks. Sean graduated from the University of Maryland Baltimore County with a B.S. in Computer Science.
James is VP of Finance at Whitebox overseeing all FP&A, accounting, budgeting and tax matters. Prior to Whitebox, he led the team at OrderUp, which was acquired by Groupon in 2015. He has over 12 years of experience in finance for both established and growth companies, and is focused on the general ledger, financial reporting and analysis, tax compliance and all financial operations. James has a Bachelor of Arts in English from University of Lynchburg.
As VP of Customer Success, Christina is responsible for leading our customer-facing account management team, being the voice of the client to the broader organization, and working with clients to achieve their goals.
As VP of Customer Success, Christina is responsible for leading our customer-facing account management team, being the voice of the client to the broader organization, and working with clients to achieve their goals. Christina joined Whitebox after 10 years in client partnership and marketing roles at Millennial Media, AOL and Jellyfish. She has her bachelor’s degree from Clemson University.
Jenna is responsible for leading the entire operations team, including warehouse operations in Baltimore, Las Vegas and Memphis, customer service and client onboarding.
Jenna is responsible for leading the entire operations team, including warehouse operations in Baltimore, Las Vegas and Memphis, customer service and client onboarding. She is focused on driving process creation, leading continuous improvement initiatives and scaling the logistics business overall. She comes to Whitebox with many years of logistics experience from both Amazon and Northrop Grumman. Jenna has a B.S. in Supply Chain Management from University of Maryland and a MBA in Logistics, Materials and Supply Chain Management.
Rob began his career as an Undergraduate Intern at Amazon in 2010 and became the youngest executive in Amazon Operations history, leading teams of thousands in multiple Amazon Fulfillment Centers.
Rob began his career as an Undergraduate Intern at Amazon in 2010 and went on to become the youngest executive in Amazon Operations history before joining the Whitebox team in 2018. He has led teams of thousands of employees in multiple 1M+ square foot Amazon Fulfillment Centers. Rob specialized in operational excellence, focusing on cost reduction and scaling operations to become sustainable, world-class entities in a short period of time. His technical proficiencies allowed him to be an instrumental part of the transition into Amazon Robotics and become involved in network-level decisions on workflow, material handling equipment, and automation decisions within Amazon Operations, leading to 10s of millions of dollars of annualized savings. Rob graduated from Huntington University with a B.S. in Business Management and Entrepreneurship.
Mike’s career spans 25 years leading accounting and finance teams in a variety of industries. As CFO, Mike focuses on financial strategy, managing fast-paced growth plans, overseeing finance and investor relations.
Mike’s career spans 25 years leading accounting and finance teams in a variety of industries. As CFO, Mike is focused on the company’s financial strategy, managing fast-paced growth plans, overseeing all financial functions and investor relations. Most recently, Mike was CFO of Baltimore, MD-based LEARN Behavioral, the nation’s leading network of providers serving children with autism and special needs. With over 4,000 employees in 23 states, Mike led the accounting, finance and revenue cycle teams. Mike helped lead the organization through a period of explosive growth, with six acquisitions over the course of two years, and an eventual sale in 2019 of a majority stake to Gryphon Investors, a San Francisco-based private equity firm. Prior to that, Mike was the Chief Accounting Officer and Senior Vice President of Accounting for Millennial Media, a Baltimore-based mobile advertising company. Mike helped grow the accounting team from a small startup, through a period of high growth, culminating in an IPO on the NYSE and an eventual sale to Verizon/AOL. Mike graduated from the University of Wisconsin-Madison with a BS in Economics and an MS in Accounting from the University of Wisconsin Milwaukee School of Business Administration
Drew is responsible for leading data science, analytics, advertising and content management. His team focuses on providing the insights that help partners make smarter business decisions and maximize growth.
Drew is responsible for leading data science, analytics, advertising and content management. His team is focused on providing the insights that help internal and external partners make smarter business decisions as well as implementing strategies to maximize our clients’ marketplace growth. He works closely with our clients to turn our platform data into valuable insights to impact their ecommerce businesses. He comes to Whitebox with over 10 years of experience in advertising and analytics from companies such as Oath, AOL, Millennial Media and Morgan Stanley. Drew has a B.S. in Finance from the University of Delaware.
As CRO, Danielle is responsible for all revenue-related activities and leads the team tasked with helping brands use technology and automation to succeed in their ecommerce strategies.
As CRO, Danielle is responsible for all revenue-related activities and leads the team tasked helping brands use technology and automation to succeed in their ecommerce strategies. Danielle joined Whitebox after spending over a decade as an executive in adtech where she led performance marketing and sales growth, strategy and product expansion efforts at Millennial Media, AOL and Verizon Media Group. As Chief Revenue Officer at Whitebox, Danielle is responsible for global sales, advertising, marketing, customer success, and business development. Danielle has her bachelor’s degree from Salisbury University and attended Wharton Business School’s Executive Integrated Marketing Strategies and Leadership programs.
Marcus has an impressive track record of driving industry-leading growth, and he’s just getting started. Before joining Whitebox, he held various senior leadership roles within AppNexus, leading up to its 2018 $1.6B acquisition by AT&T.
Marcus has an impressive track record of driving industry-leading growth, and he’s just getting started. Before joining Whitebox, he held various senior leadership roles within AppNexus, leading up to its 2018 $1.6B acquisition by AT&T. Marcus joined AppNexus through the acquisition of MediaGlu, a cross-device technology company where he served as Chairman & CEO. Previously, Marcus was the GM of North America and Global CRO at Millennial Media where he led dramatic enterprise growth that resulted in a successful IPO on the NYSE. Marcus serves on the Board of Directors at the Maryland FoodBank. Marcus earned a Mathematics degree with Merit from the United States Naval Academy and is a former U.S. Naval Submarine Officer and qualified nuclear engineer.
As cofounder, Rob had the idea for Whitebox while working on his previous business. Applying what's now Whitebox technology, his business grew from $1M to $5.4M.
As cofounder, Rob had the idea for Whitebox while working on one of his businesses called mp3Car as it struggled due to inefficient ecommerce processes. After applying what is now the Whitebox technology, mp3Car grew from $1M to $5.4M in a few short years. He realized then that other entrepreneurs could benefit from these new systems, and founded Whitebox in 2013. Currently, Rob is a leader at the company supporting innovation and product development.
