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Our expert team of ecommerce marketers and analysts fuel the growth of leading marketplace brands.
Consumers turn to Amazon more than any other platform, including Google. Its one-stop-shop offers a simple and complete way to research products, read customer reviews, and purchase what you want. Amazon’s algorithms use multiple data points including click-through rate, conversions, reviews, and other performance metrics to understand user behavior and return the most relevant listing for each search.
Whitebox takes a pragmatic data-driven approach to product listing optimization.
The Whitebox Health Report is a great first step in optimizing your listings. Our in-depth report gathers data from your listings, keywords search data, and competitive listings to score your listing and provide data-backed recommendations on opportunities and optimizations.
Get an in-depth analysis of each of your listings by ASIN, along with a Whitebox Opportunity Score to help you prioritize the listings to focus on first.
Understand where your listings are potentially missing out on sales because they aren’t indexing for search. See how often your product indexes for a given keyword.
Know how the amount and quality of your reviews are trending over time.
Grasp the market share potential and gain insights into your direct competitor’s marketplace performance.
Understanding and navigating Amazon rankings is what we do.
Here are a few things to think about as you plan your listing optimization strategy:
The more views, clicks, and conversions driven to a listing, the greater the impact within Amazon’s ranking algorithm. You’ll see higher category rankings, increased search term rankings, and eventually higher overall sales.
Sponsored Products and Keyword Search are two great options for products that aren’t naturally ranking on the first page. Driving sales tied to specific search terms can make all the difference.
Promo Codes can be used to see results similar to off-Amazon advertising spend. Promo Codes not only give an immediate boost to sales but help organically optimize the listing within the Amazon algorithm.
Recently Whitebox ran a Promo Code listed on a client’s Facebook page with 21k likes. Orders increased 20 times previous average sales the day the promo was launched. 89% of the initial sales were driven from the Promo Code. This increased the client’s Amazon category rank from ~100k to ~8k. Most importantly the Promo Code had longer-term effects weeks after the initial surge — it increased organic search and advertising sales 210%.
Selling your $6 shampoo at your consumer’s favorite brick-and-mortar store makes sense. However, selling that same $6 shampoo online, after you factor in packaging and shipping, may not make sense for your business. Many products that are sold as single units in retailers, do better as multiple and variety packs online while delivering higher profit margins. Our Flexible process allows you to easily test product configurations to determine demand.
Easily update product variety and multipacks in real-time
Minimal investment to test the variety and multipacks that will be in highest demand
No cost to test