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Marketplace Advertising Services

Find out how marketplace advertising services from Whitebox can help make selling across various marketplaces easy, accessible, and profitable in this comprehensive guide for brands.

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Marketing is the key for success with any business, especially with an ecommerce business. Ecommerce marketplaces are here to stay, and when a brand has the smartest, strongest strategy in place from the start, selling on one can be more than just lucrative—it can be everything your business needs to succeed.

Whitebox Can Help

By helping brands optimize product listings and drive rankings, Whitebox can help take the hassle out of managing your marketing. No more worrying about how to stand out, how to price your products, or how to optimize your advertising.

No more time spent on trying to increase your product rankings yourself or hoping customers convert themselves.

Whitebox will guide you through learning how distributors and resellers work and how they can impact your strategy to make sure you remain informed and knowledgeable about the whole selling process. That way, you can focus on what you need to do to move your business forward, and we can focus on elevating your brand to grow your bottom line.

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"Working with Amazon directly was a huge hassle and took a ton of time to manage. We were constantly getting charged random fees, and we had no support at Amazon to help us with our online sales growth. But now with Whitebox, our profit margins and sales volume are increasing dramatically."

- Deborah Schimberg, President, Glee Gum
Build a Detailed Marketplace Advertising Strategy

Full-service Marketplace Growth Agency

There are billions of products for sale across ecommerce marketplaces, sold by millions of brands, all trying to reach hundreds of millions of customers. In order to stand out, you need to get in front of your customers in a big way.

Whitebox experts help you build a detailed marketplace growth strategy that not only makes promoting your products easier and more effective but also makes sure that your products reach your target customer. Whitebox is as focused as you are: we are an ecommerce marketing agency—we help your brand lay a strong marketing foundation, reach your ideal market, and turn that market into returning customers. This is what we do.

Accredited Growth Agency

When Amazon accredits a marketing agency, it means that the agency has proved to have intimate and extensive knowledge of the best ways to get the greatest number of customers to see and buy products.

Every member of the Whitebox Marketplace Management Team is accredited through this program, which means you can trust that Whitebox is the best Amazon marketing agency for you.

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Getting The Best Guidance

How Marketplace Consulting Services Boost Your Sales

Employing a marketplace consulting service is a surefire way to get the best and most knowledge about how to create a robust, successful business by selling online.

An Amazon consulting service handles your entire Amazon selling account, advising on everything from product fulfillment to product-page content to customer-review management. Whether you use Amazon Seller Central or Amazon Vendor Central, an Amazon consulting service will be able to guide you through the entire process.

Whitebox has extensive knowledge on using both of these platforms to drive demand for your products. Using tools such as “Deal of the Day” and other promotional programs, we can help increase brand awareness with in-platform displays and video campaigns.

Since we’re experts in all of these many different tools that you have access to as an Amazon seller, you can be sure that you’ll be getting the best guidance possible for your situation. We help brands that have developed a product, have existing sales channels, or have another record of proven success amplify that success and launch to the next level.

Amazon Vendor Central Management

When you sign up to become a vendor for Amazon, you gain access to the Amazon Vendor Central management platform, which allows you to sell, track, and manage your orders from Amazon. As an Amazon vendor, you are one step removed from the customer.

In other words, the brand acts as a supplier to Amazon, selling products in bulk, which Amazon then sells to the customers directly. As a vendor, you can focus on fulfilling the purchase orders Amazon generates. However, you are also responsible for handling disputes and chargebacks, which can often be time-consuming and frustrating.

This is where Whitebox comes in. We help manage every aspect of Vendor Central, including order forecasting, chargeback prevention, and dispute resolution. Our experts know how to simplify and leverage all the tools this platform provides to ensure your experience as an Amazon Vendor is smooth and satisfactory—for you and your customers.

Amazon Seller Central Management

As an Amazon Seller, you sell your products to Amazon customers directly, removing Amazon from the transaction except by way of using their site to reach your customers.

As an Amazon Seller, you use the Amazon Seller Central platform to sell, ship, track, and manage all aspects of the sale, including fulfillment and returns.

If you’re selling a high volume of products, that can be a big ask, and something that takes a lot of time that you could better spend on other aspects of your business. Whitebox can take care of all of the logistical nitty-gritty for you. When we take over the Amazon Seller Central platform, we handle storage, preparation, and shipping for all of your orders.

You get a highly rated, top 200 Amazon seller account with guaranteed Seller Fulfilled Prime certification.

So you can be sure that your orders will arrive on time carrying the Prime badge, capturing the confidence of your customers.

You also get a dedicated account representative, strategic account services, and preapproval to sell in most categories. When it comes to selling, Whitebox can help you determine what shipping option will work best for your business, whether the option is Fulfilled by Merchant, Seller Fulfilled Prime, or Fulfilled by Amazon.

We Can Do it for You

How to Open an Amazon Storefront

If you’ve trademarked your business, you have access to Amazon’s Brand Registry program. This program allows brands to create a custom Storefront and landing page for Amazon (or non-Amazon!) activities. These allow for increased awareness and access to your brand, as well as an increased opportunity for cross-selling.

Whitebox’s expertise can take a frustrating and time-consuming process off your plate. If you don’t have time to create new content and prepare your Amazon Storefront, we can do it for you.

Having a centralized Storefront optimized for demand and accessibility is a great way to stand out from the crowd and shine a spotlight on your brand and its products. And since it’s that important, it only makes sense to trust experts to help you build it so that you can spend less time on content and more time on your business.

Successful Advertising

Advertising on Amazon

Advertising is a tricky thing, partway science and partway art. Whitebox’s accredited marketing experts can help make advertising easier and successful for your brand. Whitebox uses every tool offered by the marketplaces we work with to ensure that your brand’s products get the attention they deserve from your target customers.

Organic and Paid Search

Whitebox’s Marketplace Management team manages the entire advertising process, from beginning to end. This includes content creation before the fact and analytics after, for both organic and paid searches, to maximize the reach of your brand.

Sponsored Products

We can help you place your products front and center—even if your customers aren’t looking for your products directly. By managing your products as Sponsored Products, customers will see your products appear when they search for similar items, giving you the best chance possible to convert customers you may not have reached through other methods.

Sponsored Brands

Do you want your customers to see your brand when searching for competitors’ products? Whitebox can help ensure that your logo, headlines, and even key products appear in search results to increase awareness of your brand, as well as drive traffic to all your listings at once.

Deal of The Day

Managed well, promoting deals and discounts on your products can drive sales and rankings. Whitebox experts can help plan the timing and logistics of deals to ensure the best possible outcome, long after they’re over.

Ecommerce Marketing Agency

Don’t put all your eggs in one basket—the adage holds true in the ecommerce world.

While Whitebox is an expert in Amazon marketing, our expertise doesn’t end there. It can be nerve racking to branch out, especially if you’re comfortable with Amazon already. Fortunately, Whitebox can help you diversify your online presence without having to worry about cannibalizing your own sales.

After all, Amazon is the leading marketplace—it is not the only marketplace.

And we want you and your brand to succeed as much as possible, as many ways as possible. With more streams comes more data, and Whitebox is here to collect, filter, and analyze it for you, creating an endless cycle of positive opportunities for growth, marketing adjustments, and profit.

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Growing in Scale

Walmart Marketplace Management

To make sure that your brand and product have as much reach as possible, Whitebox experts have developed expertise with other platforms, such as Walmart Marketplace. Walmart Marketplace is growing as a competitor to Amazon, with over eighty million visitors a month. And it would be a disservice to you and your brand if we didn’t help you prepare and use this platform.

Similar to amazon Marketplace, it offers a high level of personalization, especially with branding. Whitebox is also one of the few Walmart Marketplace partners approved for two-day shipping across everything we offer. Consequently, 99% of customers that order your products through this platform get them in just two days.

In addition, your products will automatically rank higher in Walmart Marketplace search results. What’s the other benefit? The Walmart Marketplace platform offers first-hand data to fuel marketing not only on its site but also on all your other platforms as well. And Whitebox is here to handle it all for you.

Your Success on Every Platform

The goal of every business is to sell as much as possible to as many people as possible.

With Whitebox, that goal is not only achievable, but also easy, accessible, and profitable. We handle all the integrations, all the logistics, all the day-to-day management that drags down your productivity and keeps your attention focused anywhere but where it needs to be: on your business.

Our experts take the guesswork out of marketing, the uncertainty out of advertising, and the anxiety out of the entire process, from start to finish.

We’re here for you and your business.

We want to see your business grow, not only in terms of dollars and customers but also in terms of brand awareness and accessibility, product reach, and reputation. We’re here to help bring your business up—and bring you up with it.

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Whitebox Health Report

The Whitebox Health Report is a great first step in optimizing your listings. Our in-depth report gathers data from your listings, keywords search data, and competitive listings to score your listing and provide data-backed recommendations on opportunities and optimizations.

Listing Quality Check
Search Term Insights
Customer Review Analysis
Competitor and Market Analysis

Get an in-depth analysis of each of your listings by ASIN, along with a Whitebox Opportunity Score to help you prioritize the listings to focus on first. 

  • EBC Inclusion
  • Image & Video Evaluation 
  • Product Description Opportunity 
  • Node Count Opportunity 

Understand where your listings are potentially missing out on sales because they aren’t indexing for search. See how often your product indexes for a given keyword.

Know how the amount and quality of your reviews are trending over time.

  • Year-over-year review counts 
  • Month-over-month new review additions by product 
  • Average Review Rating by month and by product

Grasp the market share potential and gain insights into your direct competitor’s marketplace performance.

  • Total Products Being Sold by Brand 
  • Monthly Order by Brand 
  • Monthly Revenue by Brand

Take Your Ecommerce Business to the Next Level

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