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on January 27, 2021 by Marcus Startzel in Press

Whitebox Welcomes Jeffrey Goldstein as VP of Business Development

I am excited to announce the appointment of Jeffrey Goldstein as Whitebox’s vice president of business development. Jeff will join the leadership team at Whitebox, heading this new department to help expand our company’s unique offerings. 

At Whitebox, we seek to provide brands with a “Factory Floor to Front Door” platform to seize every opportunity in the ecommerce value chain. In this new business development role, Jeff will help us identify areas of growth, synergies between partners and opportunities for our customers. 

Finding the right people to join the Whitebox team to bring different experiences and spark innovative ideas outside the bounds of our existing thinking is key to our vision. And this is exactly why we hired Jeff. He embodies the entrepreneurial spirit, ownership and passion we value so much at Whitebox, and his role will be critical in helping Whitebox define our company strategy and growth moving forward. 

I’ve had the fortune of previously working with Jeff at AppNexus. He is a proven disrupter, an innovative thinker and a relationship builder. He will not only help Whitebox manage our business with partners, but he will also help our team optimize these partnerships to ensure brands are getting the maximum value from working with us.

Jeff spent the last decade advancing the adoption of programmatic advertising. Commencing his career at NBCUniversal, he was the industry’s first exclusively-programmatic account executive at a major publisher, working with the early trading desks to drive ad dollars to premium publishers. After NBCUniversal, he continued to bring his talents to Yahoo!/Right Media and then to xAd (now GroundTruth), before joining AppNexus (purchased in 2019 by Xandr). In his most recent role, Jeff was the SVP of programmatic sales and partnerships at Maven, a digital publishing, advertising and distribution platform. 

“I am excited to start my work with the team at Whitebox,” said Goldstein. “Modern commerce is such a complex area and a company like Whitebox is in a truly unique position to unlock value for brands and help them thrive in this space. I’m eager to dive into these complexities and identify new opportunities to help us grow.”

Last year, Whitebox saw record-breaking growth in revenue, clients and employee count. I predict this year will be no different, and we will continue to look for great talent to join our team. If you are interested in opportunities, check out our open positions.

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