In the fight for consumer loyalty, brands face an unprecedented struggle to meet customer needs while balancing new complexities in their marketing, commerce channels, supply chain and operations.
Chief among those complexities right now, of course, is COVID-19. An increase in online spending means consumer demand is overtaxing companies trying to scale their services. At Whitebox we’ve experienced exponential growth in the first quarter of this year, pointing to an immediate need for marketplace management and fulfillment solutions that are seamless for both the brand and the consumer.
Over the past several months key marketplaces and carriers have had little choice but to change their services and processes (Read more on this from the Whitebox COVID Flash Alerts Blog Post. Brands looking to thrive in modern commerce must now prioritize the following four areas:
As consumers seek a more convenient lifestyle and work-from-home situations experience indefinite extensions, the commerce challenges associated with the general growth in ecommerce will continue to present new dynamics and choices for consumers.
Brands must respond accordingly.
Should brands focus commerce efforts purely online or diversify via in-store partnerships or marketplaces? How do these choices impact brands’ supply chain and operations? How can brands effectively and cost-efficiently manage the complexities of fulfillment and omnichannel sales?
Our CEO, Marcus Startzel, answers these questions and more in a recent article on Forbes.com. Find the answers you need here.