This week, we’re exploring an issue that has been, and continues to be, a huge issue for many sellers: glass containers. Over the years, Amazon has tightened their restrictions on glass products. These days, as you probably already know, the criteria are as follows:
Liquids over 4 oz. cannot be sold in glass containers through their FBA program by Sellers
Given the importance of FBA to so many buyers, this puts tons of manufacturers into an awkward situation. While it seems it is still possible for certain Registered Brands to use Frustration Free Packaging to skirt around this issue, most smaller to midsized brands just haven’t got a chance to push for it as the program has been closed to new users.
So, what is there to do?
Well, some brands pull from Amazon altogether. This is a shame and should be a last resort, given the far reach of this market. Another is to sell through Amazon yourself, and pack and ship your orders yourself and forgo the convenience of FBA. This is incredibly time consuming, and doesn’t always solve the problem of breakages.
The third option, which a few of our own clients have opted for, is a complete or partial switch to plastic. Now, we know this is controversial, given the environmental factors of plastic containers. For the sake of this particular blog post, we’re just going to talk about some of the upsides of plastic. Maybe, just maybe, plastic isn’t the devil? Just know that we are well aware of environmental side of things and that for many this remains a deal breaker.
We’ve had a number of clients who have faced the glass issue over the years. While some have unfortunately been forced to withdraw their product from Amazon, we’ve had others who have settled on the plastic solution. In particular, The New Primal is working towards switching, though they definitely have misgivings about environmental impacts.
“With Amazon rules it’s a matter of doing business with them, you play by their rules,” explained Ashley Zager, Director of Operations. “We won’t sacrifice our own standards in sourcing quality products and supplies, so it creates a new learning opportunity on how to source plastic, and how to do it right.”
And in the case of The New Primal, they’re opting to go a middle route by continuing to manufactur brick and mortar products in glass.
“We won’t be switching our entire line, but offering plastic online. We will still use glass bottles for the majority of our accounts.”
So, if you do go the plastic route, there are ways to continue to follow your brand’s philosophy AND meet Amazon’s tough restrictions. Of course, as is so often the case, it may require some amount of compromise. If you have any questions or insights about glass and plastic products, we’d love to hear from you. We spend tons of time thinking about solutions and are always willing to learn and to share.