Today, we announced the release of Whitebox’s new ecommerce technology, Omnifi™. This proprietary tech powers our Whitebox Platform and helps our brands grow their ecommerce businesses. This technology is truly first of its kind, uniting brands’ customer, sales and logistics data across digital retail channels into a single source of truth.
I am personally thrilled to announce our first publicly available product powered by this new technology, Omnifi Insights. It has been amazing to watch the Whitebox team use this technology to grow our clients’ businesses on Amazon. Tech is only as good as the results it produces, and the proof is in the growth! This product, created by our marketplace growth team, enables our brands to gain critical insights into their return on ad spend (ROAS), see a clear picture of consumers’ entire shopping journeys, and identify new revenue potential for smart ecommerce growth.
In beta the last nine months, Omnifi Insights proved 15 percent monthly growth for brands leveraging it in conjunction with Whitebox’s managed services. Early adopters of the tool include global herbal throat lozenge brand Ricola and plant-based snack brand Snacklins.
When analyzing the competitive marketspace, our team saw the lack of data transparency from other Amazon agencies and knew we had the technology and talent to build brands a product that could offer superior insights into their ecommerce business.
Here are some ways our marketplace agency team is using Omnifi Insights with Whitebox brands:
Brands get full visibility into their customers’ buying journeys across retail channels and can view overarching shopping behaviors, such as where first-time buyers are typically starting, or segment customers by marketplace to identify channel-specific trends.
This product helps brands not only understand the correlation between Amazon ad sales and total sales but also identify brand halo trends — that’s anytime you advertise for one product and drive sales for another. That’s really powerful data!
Brands can visualize the competitive landscape on Amazon within their product categories and see how many conversions they own to help optimize search terms and listings and make smarter decisions around their ad spend.
This tool can even be used to identify new product innovation and bundling opportunities, with shopping cart data on what products were purchased with your own, top products compared to yours during the shopping process, and what competitive products you lost out to.
Brands today need superior intelligence to help them navigate and compete within crowded and complex marketplaces, particularly on Amazon. Whitebox offers the latest technology, products and people for modern commerce success, and Omnifi Insights brings brands the actionable insights they need to make smarter decisions around product, marketing and sales.